What is SEM, SEO, PPC and why do I care? 

What is it?

To start with the above are acronyms for the various ways you promote your website.  SEM or Search Engine Marketing is the general term that includes organic and paid search.

SEO is Search Engine Optimization and is generally what we do to improve organic search.  Paid search is exactly that - paying for placement on the various search engine.  PPC stands for Pay Per Click which is the most prominment form of paid search.  For paid search we’ll be looking at the 3 major players - Google, Yahoo and Microsoft.

Why should you care?

Simple. Good search equals more eyeballs and sales closing.  $$$

PART 1 coming up this week will include Organic Search with a focus on Google.